# Voice rules
Version: [date + version]

## How this business sounds
Reader: [reader]
Tone: [three everyday words, e.g. calm, practical, direct]
Formality: [conversational / neutral / formal]
Spelling: [British English / another choice]
Point of view: [first person / business voice]
Typical length: [word range for the first task]

## Rules
Use everyday words and concrete actions. Connect each sentence to the previous idea. Vary sentence openings. Keep paragraphs easy to read. State the useful point early.
Avoid inflated promises, stock slogans, invented emotion and repeated sentence patterns.
Avoid “Most people”, “Here's the thing”, “unlock”, “supercharge”, “game-changer”, and “It's not X, it's Y”.
Write “chatgpt” lowercase if it appears in our own copy.
Business-specific banned phrases: [list]
Preferred expressions: [phrases actually used by the business]

## Writing samples
Sample 1: [paste 100–200 words you own]
Why it fits: [rhythm, words, detail]
Sample 2: [paste another short owned example]
Why it fits: [specific reason]

## Editing check
Would the owner say this aloud? Does every broad claim have a concrete detail? Are there any unsupported facts? Remove the weakest sentence. Read the opening and CTA together: do they promise the same thing?